Exactly What to Say by Phil M. Jones is an empowering guide to mastering impactful communication. It teaches readers how to choose words strategically to influence decisions and stand out in competitive environments. This book transforms conversations into powerful tools for success, helping professionals and individuals alike achieve their goals through effective communication.
Understanding the Power of Words in Communication is central to unlocking effective dialogue. Words have the profound ability to shape perceptions, influence decisions, and drive outcomes. In Exactly What to Say, Phil M. Jones emphasizes that the right phrases, delivered at the right moment, can transform conversations into powerful tools for success. The book highlights how language can be harnessed to control the direction of interactions, ensuring clarity and impact. By mastering specific phrases, individuals can overcome challenges, build rapport, and achieve their goals. This approach underscores the idea that words are not just tools for expression but also instruments of influence, capable of reshaping personal and professional landscapes.

The Purpose of the Book: Mastering Conversations is to empower readers with the tools to transform their interactions into impactful dialogues. Phil M. Jones provides a clear framework for crafting conversations that drive results, whether in business or personal life. The book focuses on teaching readers how to identify key moments in conversations and use specific phrases to influence outcomes. By mastering these techniques, individuals can communicate more effectively, build stronger relationships, and achieve their goals. The book is designed to help professionals and anyone seeking to improve their communication skills, ensuring they make every conversation count and leave a lasting impact.
About the Author: Phil M. Jones
Phil M. Jones is a renowned international speaker and best-selling author, specializing in communication and persuasion. With over two million trained globally, his insights transform lives and businesses.
Phil M. Jones’ Background and Expertise
Phil M. Jones is a globally recognized expert in communication and persuasion, having trained over two million individuals worldwide. As a best-selling author and international speaker, he specializes in empowering professionals to master impactful conversations. His expertise lies in crafting messages that drive results, whether in sales, leadership, or personal growth. With a deep understanding of human psychology and language, Phil equips readers with practical tools to influence decisions and stand out in competitive environments. His work has transformed lives and businesses, making him a trusted authority in modern communication strategies.
Why His Insights Matter in Modern Communication
Phil M. Jones’ insights are invaluable in today’s fast-paced, competitive world, where clear and persuasive communication is crucial. His expertise in crafting impactful conversations resonates across industries, from sales to leadership, helping professionals and individuals alike. By focusing on the psychology of language and the power of timing, Phil’s strategies empower people to communicate with precision and confidence. His teachings are particularly relevant in modern communication, where standing out and influencing decisions are essential. Phil’s practical, results-driven approach ensures his insights remain timeless, offering a roadmap to success for anyone seeking to master the art of effective communication in both personal and professional realms.

Key Concepts in “Exactly What to Say”
Key concepts include magic words for influence, timing, and controlling conversations, empowering readers to transform discussions into impactful tools for success in competitive environments.

The Magic Words for Influence and Impact
Magic words are specific phrases designed to guide conversations and influence outcomes. These words help individuals communicate effectively, ensuring their messages resonate and drive desired actions. By using these strategic phrases, readers can control the direction of discussions, making every interaction more impactful. The book emphasizes that timing and context are crucial, teaching how to apply these words in real-life scenarios. Simple yet powerful, these phrases empower individuals to convey their ideas clearly and persuasively, making communication more effective and results-driven. This approach transforms everyday conversations into opportunities for influence and success.
How to Control Conversations with Language
Controlling conversations with language involves using strategic phrases and techniques to guide interactions effectively. Phil M. Jones teaches readers how to identify key moments in conversations and use specific words to influence outcomes. By understanding the psychology behind language, individuals can steer discussions toward their goals. The book provides frameworks to craft conversations that resonate, ensuring messages are clear and impactful. Timing and context are emphasized as critical factors in making language work. These strategies empower individuals to lead conversations confidently, whether in business or personal settings, ensuring they achieve the desired results and leave a lasting impression.
The Role of Timing in Effective Communication
Timing plays a crucial role in effective communication, as it determines how messages are received and interpreted. Phil M. Jones emphasizes that the worst time to think of what to say is the moment you need to say it. Conversations are made up of key moments, and understanding these moments is essential for impactful communication. By preparing for recurring situations and recognizing the right time to speak, individuals can deliver their messages with precision. Timing is not just about when to speak but also about how to align words with the context to maximize influence and achieve desired outcomes.
The Structure of the Book
Exactly What to Say is structured to provide a clear framework for crafting impactful conversations. It includes practical examples and real-life applications, making it easy to implement the strategies effectively.
A Framework for Crafting Your Own Conversations
Exactly What to Say provides a practical framework for designing conversations that drive results. Readers learn to identify key moments in their interactions and apply specific strategies to navigate them effectively. The book emphasizes the importance of preparation, offering tools to craft messages that resonate and inspire action. By focusing on real-life scenarios, it equips individuals with the skills to tailor their communication for maximum impact. This structured approach ensures that conversations become purposeful and impactful, helping readers achieve their goals with confidence and clarity.
Practical Examples and Real-Life Applications
Exactly What to Say is packed with real-life examples that illustrate how to apply its principles in various scenarios. From sales pitches to difficult conversations, the book provides actionable strategies. Readers learn how to craft persuasive messages, handle objections, and guide discussions toward desired outcomes. Practical techniques are demonstrated through relatable situations, making it easy to implement the advice in both professional and personal contexts. The book’s focus on everyday applications ensures that the lessons are not just theoretical but immediately usable, helping individuals communicate more effectively and achieve better results in all areas of their lives.
Mastering the Art of Persuasion
Mastering persuasion involves using strategic language and timing to influence decisions effectively, ensuring your message resonates and drives desired outcomes in various settings.
Techniques to Influence Decisions

Exactly What to Say provides actionable techniques to influence decisions, such as using “magic words” that resonate with others’ needs and desires. These strategies, rooted in psychological insights, help craft messages that guide conversations toward desired outcomes. By understanding key moments in interactions, readers learn to reframe perspectives and build agreement. The book emphasizes the power of timing and language precision to create lasting impact. These techniques empower individuals to communicate confidently, ensuring their ideas are heard and acted upon in both professional and personal settings. Mastering these methods transforms everyday conversations into opportunities for influence and success.
How to Stand Out in Competitive Environments
Exactly What to Say equips readers with strategies to stand out in competitive environments by leveraging the power of precise language. The book highlights how using “magic words” and understanding key moments in conversations can shift perceptions and create opportunities. By mastering these techniques, individuals can differentiate themselves, build trust, and convey value effectively. The emphasis on timing and emotional intelligence ensures that messages resonate deeply, helping readers rise above the noise in any setting. These insights empower professionals to communicate with confidence, making their voices heard and their ideas unforgettable in crowded and competitive landscapes. This transforms conversations into tools for lasting success.
The Importance of Self-Talk in Success
Exactly What to Say emphasizes the profound impact of self-talk on achieving success. Phil M. Jones reveals that the words we use when speaking to ourselves shape our mindset and behavior. By programming our minds with positive affirmations, we can overcome self-doubt and build confidence. The book highlights that success is not just about external conversations but also about the internal dialogue that drives our actions. Jones stresses that what we accept from others and what we say to ourselves determine our outcomes. This insight transforms self-talk into a powerful tool for personal growth and achieving goals, making it a cornerstone of lasting success.

Real-Life Applications of the Book’s Teachings
The book’s teachings are applied in sales, business, and personal relationships, helping readers influence decisions and stand out in competitive environments through practical communication techniques.
Using the Principles in Sales and Business
Exactly What to Say equips professionals with actionable strategies to enhance sales and business interactions. By mastering specific phrases and timing, individuals can influence decisions, handle objections, and close deals more effectively. The book provides practical frameworks for crafting persuasive conversations, ensuring messages resonate with clients and stakeholders. These techniques empower sales teams to stand out in competitive markets, fostering trust and confidence. Real-world examples demonstrate how applying these principles leads to measurable results, transforming everyday conversations into opportunities for growth and success in business environments.

Improving Personal Relationships Through Better Communication
Exactly What to Say offers practical insights to strengthen personal relationships by enhancing communication. By learning specific phrases and timing, individuals can express themselves more effectively, fostering deeper connections. The book emphasizes the importance of understanding key moments in personal interactions, allowing readers to navigate conversations with empathy and clarity. Techniques such as active listening and strategic word choice help resolve conflicts and build trust. These principles empower individuals to communicate more authentically, leading to stronger, more meaningful relationships in both personal and professional spheres. The book’s strategies are designed to create lasting positive change through mindful communication.
Applying the Concepts in Leadership Roles
Exactly What to Say equips leaders with powerful communication tools to inspire and guide their teams. By mastering specific phrases and timing, leaders can influence decisions, align goals, and foster collaboration. The book’s insights help leaders craft conversations that motivate, resolve conflicts, and build trust. Techniques like strategic word choice and active listening enable leaders to communicate vision clearly and empower their teams. These strategies not only enhance leadership effectiveness but also create a positive work environment. The book’s framework allows leaders to tailor their communication style, ensuring their message resonates and drives results. Effective leadership begins with the right words, and this book provides the blueprint.
Success Stories and Case Studies
Exactly What to Say has transformed lives and careers through its practical advice. Readers share stories of improved sales, stronger relationships, and confident communication, proving its impact.
How Readers Have Benefited from the Book
Readers of Exactly What to Say have reported significant improvements in their communication skills, leading to increased confidence and success. Many have shared stories of closing more sales, strengthening personal relationships, and excelling in leadership roles. The book’s practical advice has empowered individuals to navigate challenging conversations with ease, ensuring their messages are heard and understood. By applying the techniques, readers have achieved clarity in their communication, fostering trust and collaboration in both professional and personal settings. The book has become a vital tool for those seeking to enhance their influence and impact in everyday interactions.
Lessons Learned from Real-World Scenarios
Readers of Exactly What to Say have gained invaluable insights from real-world scenarios, demonstrating how strategic communication can transform outcomes; The book provides frameworks to navigate common challenges, such as difficult conversations or high-stakes negotiations. Many have applied these lessons to close deals, resolve conflicts, and build stronger relationships. For instance, sales professionals have reported using specific phrases to overcome objections, while leaders have leveraged the techniques to inspire teams. These practical examples highlight how the book’s strategies can be adapted to various situations, proving that the right words, delivered at the right time, can lead to extraordinary results.

Common Challenges and Solutions
The book addresses common challenges like public speaking fears and difficult conversations, offering practical strategies to build confidence and communicate effectively in high-pressure situations.
Overcoming Fear of Public Speaking
Public speaking fears often stem from uncertainty about what to say. Phil M. Jones emphasizes preparation and mindset shifts to tackle this. By identifying key moments in conversations and simplifying messages, individuals can reduce anxiety. The book suggests focusing on the audience’s needs rather than personal nervousness. Practicing specific phrases and visualizing success also builds confidence. Jones highlights that fear fades when speakers prioritize clarity and purpose, transforming public speaking into an opportunity to inspire and connect. These strategies empower readers to overcome hesitation and deliver impactful messages with ease.

Handling Difficult Conversations with Ease
Difficult conversations often feel daunting, but Exactly What to Say provides practical tools to navigate them confidently. Phil M. Jones teaches readers to identify key moments and use specific phrases to regain control. By focusing on clarity and purpose, individuals can turn tense discussions into productive exchanges. The book emphasizes active listening and strategic phrasing to diffuse tension. These techniques empower readers to approach challenging conversations with composure, ensuring their message is heard and understood. Mastering these strategies allows for resolution and mutual understanding, transforming difficult interactions into opportunities for growth and connection.
Building Confidence in Communication
Exactly What to Say equips readers with the tools to build confidence in their communication skills. Phil M. Jones emphasizes the importance of self-talk and mindset in shaping success. By understanding key moments in conversations, individuals can prepare and deliver impactful messages. The book provides a framework to craft conversations intentionally, reducing anxiety and boosting self-assurance. Readers learn to focus on solutions rather than obstacles, fostering a mindset of clarity and purpose. This empowerment enables them to communicate assertively and authentically, leading to greater confidence in both personal and professional interactions. The techniques shared help individuals overcome self-doubt and embrace their voice with certainty.
The Science Behind Effective Communication
Exactly What to Say reveals how words trigger brain responses, leveraging psychological principles to guide conversations. Emotional intelligence and NLP insights help align messages with audience needs effectively.
Understanding Human Psychology in Conversations
Exactly What to Say delves into how human psychology influences conversations, revealing how specific words and phrases trigger emotional responses. By understanding these triggers, individuals can align their messages with their audience’s subconscious needs, fostering trust and connection. The book emphasizes the importance of timing and context, showing how to craft phrases that resonate deeply. It also explores how self-talk shapes mindset, demonstrating that internal dialogue is as crucial as external communication. These insights empower readers to communicate more effectively, ensuring their words have the desired impact in both personal and professional settings.
The Role of Emotional Intelligence

Emotional intelligence (EQ) plays a pivotal role in effective communication, as highlighted in Exactly What to Say. It enables individuals to understand and navigate others’ emotions, ensuring messages are received positively. By cultivating empathy and self-awareness, readers can tailor their language to resonate with their audience’s emotional state. The book emphasizes how high EQ fosters deeper connections, making conversations more impactful. Practical techniques are provided to enhance these skills, helping individuals communicate with sensitivity and clarity. This approach not only builds rapport but also strengthens relationships, making it a cornerstone of successful communication in both personal and professional contexts.
Neuro-Linguistic Programming (NLP) Insights
Neuro-Linguistic Programming (NLP) insights in Exactly What to Say reveal how language shapes perceptions and behaviors. The book explores NLP techniques to structure conversations for maximum impact, such as anchoring and reframing. By understanding how words influence subconscious patterns, readers can align their communication with others’ thought processes. These strategies empower individuals to guide discussions effectively, ensuring their messages are persuasive and memorable. NLP principles are woven into practical advice, enabling readers to communicate with precision and influence. This approach bridges the gap between intent and impact, making it a powerful tool for achieving desired outcomes in both personal and professional interactions.
Advanced Strategies for Impactful Conversations
Exactly What to Say offers advanced strategies like mastering timing, using specific language to control conversations, and leveraging key moments for impactful communication, ensuring messages resonate effectively.
Active Listening and Its Importance
Active listening is a cornerstone of effective communication, emphasized in Exactly What to Say. It involves fully engaging with the speaker, understanding their perspective, and responding thoughtfully. By listening actively, individuals build trust, clarify needs, and align their responses to deliver value. This approach ensures conversations are meaningful and impactful, fostering stronger connections and better outcomes. The book highlights how active listening, combined with strategic language, enhances influence and impact, making it a vital skill for personal and professional success.
Using Storytelling to Engage Audiences
Storytelling is a powerful tool for engaging audiences, as highlighted in Exactly What to Say. By sharing relatable narratives, individuals can make their messages more memorable and impactful. The book teaches how to craft stories that resonate emotionally, ensuring listeners remain attentive and invested. Storytelling not only builds rapport but also simplifies complex ideas, making them easier to understand. Phil M. Jones emphasizes the importance of authenticity and timing in storytelling to create lasting impressions. This technique, when combined with strategic language, enhances persuasion and influence, making it a key skill for both personal and professional communication.
Mastering Non-Verbal Communication
Non-verbal communication plays a crucial role in conveying messages effectively. In Exactly What to Say, Phil M. Jones emphasizes the importance of aligning body language, facial expressions, and tone of voice with spoken words. These non-verbal cues can either reinforce or undermine verbal messages, making them essential for building trust and credibility. By mastering non-verbal communication, individuals can better navigate conversations, ensuring their intended message is clearly received. This skill is particularly vital in professional and personal interactions, where subtle gestures and expressions can significantly impact perceptions and outcomes. Jones provides practical insights to help readers harness the power of non-verbal communication for greater influence and connection.
Exactly What to Say empowers readers to transform their communication, ensuring every conversation counts. By mastering words, timing, and non-verbal cues, individuals can achieve greater influence and success in both personal and professional realms.
Summarizing the Key Takeaways
Exactly What to Say distills the essence of impactful communication, offering actionable strategies to influence decisions and convey messages effectively. By identifying key moments in conversations and using “magic words,” readers gain the power to control dialogue and achieve desired outcomes. The book emphasizes the importance of timing, self-talk, and emotional intelligence in shaping success. It also highlights how words shape reality, making it a powerful tool for personal and professional growth. With practical examples and real-world applications, the book equips readers to transform their communication style, ensuring every conversation contributes to their goals and fosters meaningful connections.
Encouragement to Apply the Techniques
Exactly What to Say empowers readers to transform their communication, urging them to take action and apply its proven strategies. By mastering the art of timing, self-talk, and emotional intelligence, individuals can unlock their potential to influence and inspire. The book’s practical frameworks and real-world examples serve as a catalyst for growth, encouraging readers to embrace the power of their words. Start small, practice consistently, and watch how impactful conversations lead to meaningful connections and lasting success. The techniques shared are not just theories—they are tools for real change, helping you become the force for positive impact you aspire to be.